Free Authority Audit
Where Money20/20 stands today across messaging, AI visibility, search rankings, technical health, and domain authority — and what to fix first.
Differentiated brand, but the hero is about you — not the attendee
Why beyond what (Sinek)
No. H1 "THE #1 FINTECH SHOW" + "largest global fintech event" describes what it is with a superlative; it states no attendee outcome or cost of missing it.
Differentiation
Yes. "Where Money Does Business" is an ownable tagline competitors don't use — differentiated tone, even though the underlying descriptor ("largest global fintech event") is category-standard.
Customer at the center (StoryBrand)
No. Leads with the brand's own accomplishments ("#1," "largest," "global ecosystem"), not the attendee as hero.
You show up 98% of the time — and lead the category
We tested several prompts in the top LLMs (ChatGPT, Gemini, Perplexity), including:
"I am a product lead at a fintech startup. What are the best fintech conferences for companies like mine to attend?"
| Brand | Visibility | Avg. Position | SOV | Sentiment |
|---|---|---|---|---|
| Money20/20YOU | 98% | #1.6 | 46% | 59 |
| Fintech Meetup | 82% | #2.3 | 32% | 63 |
| TRANSACT | 25% | #4.4 | 9% | 53 |
| Nacha | 15% | #2.3 | 12% | 61 |
| Fintech South | 3% | #3.7 | 1% | 57 |
| American Conference Institute | 0% | — | 0% | — |
Google rankings: poor
You're not ranking in the top results for any of the most important keywords in your industry:
| Keyword | Volume | Your Rank |
|---|---|---|
| fintech events | 200 | Not ranking |
| fintech conferences 2026 | 200 | Not ranking |
| fintech conference | 150 | Not ranking |
| payments conference | 90 | Not ranking |
| financial services conference | 100 | Not ranking |
| fintech conference las vegas | 70 | Not ranking |
| fintech summit | 70 | Not ranking |
| financial technology conference | 40 | Not ranking |
| payments industry events | 10 | Not ranking |
Technical site health: 80%
Your site has a few back-end mistakes that discourage Google from ranking it.
No local SEO play — and that's fine
Money20/20 is a global event business, not a local one. The keywords we analyzed don't trigger map-pack results, so there's no local SEO investment required. Focus stays on global organic and AI visibility.
Reddit isn't shaping the conversation here
For the prompts we tested, Reddit is not driving either Google results or AI answers in your category — so there's no Reddit surface to defend or amplify right now.
For the category research prompts we tested, Reddit was not cited by Google in the SERP or AI Overview.
Across the prompts we tested in ChatGPT, Gemini, and Perplexity, Reddit is not among the 20 most cited sources by AI.
Funnel is built for ticket buyers — not researchers
What are the most notable onsite conversion strengths and weaknesses?
Homepage's only primary action is transactional ("Buy your pass") alongside regional selectors. No email capture, interest form, or generic contact path — the model assumes an already-decided buyer.
No downloadable report, gated guide, or assessment on the global page. Regional sites (e.g. us.money2020.com) do better with agenda preview and pass-picker, but the agenda is ungated.
No consistent CTA structure across blog posts. Some lead to a Money20/20 ticket purchase, others end without leading anywhere.
Domain rating vs. competitors
Each brand is plotted by Domain Rating (DR) and Organic Traffic (OT). Circles show May 2025, triangles show May 2026. Hover any point for absolute YoY changes.
Hover any point for full DR & Organic Traffic figures + YoY change.
Ready to fix it?
Let's turn AI search into a referral engine for Money20/20.
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